BP Brand Falls From Global Elite

Interbrand’s annual ranking of the world’s world’s most successful brands for the first time does not include BP, which lost billions of dollars of value, and brand equity, due to the oil spill in the Gulf of Mexico.

“BP’s environmental disaster and inability to make good on its brand promise of ‘Beyond Petroleum’ led to its falling off the list and helped competitor Shell emerge as an industry leader,” according to Interbrand. As a result of BP’s fall from grace, Shell is now ranked 81 – up from 92 last year – in this year’s standings.

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