campaign – Environment & Energy Management

Marketing Award For Mr Binman Campaign

May 11, 2011 by thomas

The Mr Binman marketing campaign, devised by for B2B Communications, has received an award from the South East Marketing Institute. The overall campaign was positioned across several mediums including press, radio, outdoor, PR, on line and direct marketing. The initial strategy was to position Mr Binman as a good value alternative by tapping into the … Read more

70% of UK Consumers Want More Glass Packaging

October 5, 2010 by thomas

A new campaign that champions the health benefits of glass packaging will urge consumers to buy their food and drink in glass to ensure glass stays a choice on our shelves. Backing up the campaign is a major new European-wide survey by TNS that reveals most consumers in the UK (70%) want the right to … Read more