The Mr Binman marketing campaign, devised by for B2B Communications, has received an award from the South East Marketing Institute. The overall campaign was positioned across several mediums including press, radio, outdoor, PR, on line and direct marketing.
The initial strategy was to position Mr Binman as a good value alternative by tapping into the national mood for change and using the strap line ‘Make the change today to the green revolution’. Mr Binman adopted a specific ‘revolutionary’ theme and a ‘Russian revolution’ design style.
Following the success of this campaign Mr Binman evolved the message and changed its strategy to a softer, community image. The strap line changed to ‘Join the Mr Binman family today’ and the branding also switched to a more ‘green’ image.