USwitch.ie, Ireland’s independent price comparison and switching service, has formally launched a mobile optimised version of its website to enhance the energy comparison and switching journey for its customers using mobile devices. The move represents a first in Ireland for a price comparison and switching service provider and is a recognition by uSwitch.ie of the changing needs of its customers and the increasing use of mobile devices in everyday lives.
According to the latest Mobile Web Watch study by Accenture, some 77 per cent of Irish internet users now use mobile devices such as phones, tablets and netbooks to access the internet. As smartphone and tablet use reaches critical mass, online shopping is expected to continue its migration from desktop to mobile, with more consumers researching their purchasing decisions through their mobile devices.
To meet this rapidly changing consumer behaviour trend, uSwitch.ie has invested in building key elements of its website using Responsive Web Design (RWD), providing the optimal viewing experience for visitors to the uSwitch.ie website. The new responsive web design enables the uSwitch website to resize itself and adapt itself on different screens regardless of the device being used to access it, allowing for easy reading and navigation. As the user switches from their laptop to iPad for example, the website automatically switches to accommodate for resolution, image size and scripting abilities.
Eoin Clarke, Head of uSwitch.ie, says: “At uSwitch we recognise that our customers may not be in front of a laptop and computer when they want to use the site. Nowadays, it’s more likely customers are accessing the web via tablets and smart phones. They want to compare the best energy deals in the market and switch to save money while they are on the move. Our new mobile optimised energy journey means that customers can now switch and save while literally on their commute to work. The uSwitch service is completely free, independent and impartial. Our research tells us that an average energy user can save up to €254 just by switching energy supplier alone.”
The uSwitch.ie website offers a selection of simple tools and calculators to help people to find the best deal to suit their needs, when it comes to energy, home broadband and digital television suppliers. Consumers will also find savings tips and helpful advice when it comes to dealing with suppliers.
Earlier this month, uSwitch.ie was accredited by the Commission for Energy Regulation (CER) inIreland, ensuring the site meets a clear set of standards for accuracy, transparency and reliability. For more information, visit www.uSwitch.ie.