How Green is Green? ISO Standards Can Help!

A new ISO brochure will help both manufacturers and consumer representatives understand how a simple set of rules and guidelines provided by ISO standards can ensure that environmental claims made on products or labels can be trusted. The free brochure, ‘Environmental labels and declarations – How ISO standards can help’, gives a concise and clear introduction to the ISO 14020 series of standards dealing with different aspects of environmental labels and declarations.

The brochure has been authored by leading experts from the ISO technical committee ISO/TC 207, Environmental management. In their introduction to the brochure, they write: “With the relentless focus on climate change and health, consumers are becoming more interested in less tangible product attributes such as the ethical and environmental aspects of a product’s production and supply. In response to this, manufacturers often voluntarily choose to provide information concerning the environmental aspects of their products on labelling and in advertising.

The ISO 14020 series provides businesses with a globally recognized and credible set of international benchmarks against which they can prepare their environmental labelling, which is increasingly used on products and in advertising, in response to consumer demand.

The new brochure presents the ISO 14020 series in clear and simple language to help manufacturers and consumer associations decide whether the standards can help advance their converging objective of informing the consumer in an accurate and understandable way.

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