Ecoinnovation action: Good for businesses and the environment

Eco-friendly technologies are good for business, reduce pressure on the environment and can create new jobs.

Eco-friendly technologies are good for business and help create new jobs, so eco-innovation is crucial to the economic competitiveness of Europe.

The EcoAP expands the focus from green technologies to the broader concept of eco-innovation, targeting specific bottlenecks, challenges and opportunities for achieving environmental objectives through innovation.

The Action Plan will accelerate eco-innovation across all sectors of the economy with well targeted actions. To help create stronger and more stable market demand for eco-innovation, it will take measures in the areas of regulatory incentives, private and public procurement and standards and it will mobilise support for Small and medium-sized enterprises (SMEs) to improve investment readiness and networking opportunities.

Key aspects of the new Action Plan include:

  • Using environmental policy and legislation to promote eco-innovation;
  • Supporting demonstration projects and partnering to bring promising, smart and ambitious operational technologies to market;
  • Developing new standards to boost eco-innovation;
  • Mobilising financial instruments and support services for SMEs;
  • Promoting international co-operation;
  • Supporting the development of emerging skills and jobs and related training programmes to match labour market needs; and
  • Promoting eco-innovation through European Innovation Partnership

Next Steps
Implementation of the plan will be via partnership between stakeholders, private and public sector, and the Commission. The upcoming mid-term financial review will provide a good opportunity to assess the achievement of the goals set in this Action Plan. New efforts will focus on product development and demonstration activities to fill the gap between technology and market uptake.

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