NSAI wins Best Public Sector Campaign

The National Standards Authority of Ireland’s campaign ‘Check Your Insulation Products and Installers are NSAI Certified’ has been named Best Public Sector PR Campaign for 2016, at the recent Excellence in Public Relations Awards.

A record number of organisations entered the competition this year, with 217 taking part in the awards, which have been dubbed ‘The Oscars of PR.’

Announcing the winner of the Best Public Sector Campaign, MC and Dragon’s Den star Gavin Duffy said:
“The judges said this year’s category winner demonstrated how ambitious targets can be reached, within a modest budget, and a short time frame, when a professional focus is applied.

“With considerable detail and depth, the PRCA judges said every media avenue was explored to drive strong interest in the subject matter.  The hard working approach was thorough and the achievements considerable,” he added.

Working with the NSAI, Carr Communications’ PR Account Manager Sinéad O’Donnell devised a communications strategy in September 2015, to try and make consumers aware of the importance of high standards in retrofit insulation work and warn them of the potential dangers of not using certified insulation products and installers.

The NSAI also hoped the campaign would highlight to traders the benefit of being a registered NSAI insulation installer and encourage others to register.

Since the campaign was launched, five new insulation installers have applied to NSAI and were audited, certified and added to the NSAI’s list of 269 registered installers.
Traffic to the List of Registered Installers page on the NSAI website grew by over 147%, while the campaign also achieved widespread media coverage reaching an estimated broadcast audience of over 4 million, as well as an estimated 776,456 readers.

Carr Communications’ PR Account Manager Sinéad O’Donnell said the campaign would not have been possible had it not been for the support received from NSAI registered installers.