Developer of Novel and Energy Efficient Clothes Dryer Wins NovaUCD 2012 Start-up Award

PurOrigin, a new venture focused on designing and developing novel, energy efficient domestic appliances, has won the NovaUCD 2012 Start-Up Award.

In addition to the award PurOrigin was also presented with a €20,000 prize fund after being declared overall winner of University College Dublin’s 17th NovaUCD Campus Company Development Programme.

PurDry, PurOrigin’s initial product, is an innovative, energy‐efficient clothes dryer designed to create a new niche in the tumble dryer market. PurOrigin is specifically targeting energy conscious consumers in European and US markets who are demanding innovative, technologically advanced appliances such as PurDry.

PurOrigin’s promoters, Finbarr Maguire and David Ronan, have both just completed Masters of Engineering degrees in Energy Systems at the UCD School of Mechanical and Materials Engineering and will graduate in December.

PurDry has been designed to create a competitive advantage over conventional tumble dryers. PurDry requires no plumbing or installation; consumes less energy and has lower running costs; produces lower CO2 emissions; is compact, light weight, mobile and folds for ease of storage and will be sold at a lower retail price in comparison with conventional tumble dryers.

Rising energy costs, poor efficiency ratings and greenhouse gas emissions are major problems for industries and consumers globally.  These issues will continue due to the forecasted growth in the world’s population. The Green Consumer Guide for instance estimate that electric motors in domestic white goods use 60% of the world’s electrical power. Energy efficiency has also been identified by the Intergovernmental Panel on Climate Change (IPCC) as one of the key methods of mitigating climate change.

Given these problems there is an increased global demand by consumers for white goods with innovative design, which are cost competitive, energy efficient and have reliable functionality.

PurOrigin is focused on meeting this global demand by designing and developing energy efficient domestic appliances such as PurDry.

Finbarr Maguire and David Ronan together have over 15 years of national and international industrial experience in designing and developing a range of products in the electrical, biomedical, automotive and pharmaceutical industries.

In addition to the NovaUCD 2012 Start-Up Award, PurOrigin was presented with a cheque for €5,000 and will receive six-months free desk space at NovaUCD. In addition it will receive €6,000 worth of consultancy services from Deloitte; €3,000 worth of consultancy services from Arthur Cox; €1,500 worth of consultancy services from Aristo and €1,000 worth of financial services from Delaney Financial Consultancy and NewMarket Partnership. The AIB Seed Capital Fund will also provide an investor ready assessment of PurOrigin. PurOrigin will also receive a year’s free subscription to the AccountsIQ software which allows SMEs to manage their entire accounting requirements via the internet.

Over 190 new ventures and over 310 individuals have now completed the NovaUCD Campus Company Development Programme (CCDP), which is supported by Enterprise Ireland, and which has run annually since 1996.

The aim of this key UCD new venture support programme, held at NovaUCD over a 9-month period, is to assist UCD academic and research entrepreneurs in the establishment and development of new high-tech ventures to commercialise the output of their research activities. The programme assists participants in defining, developing and transforming their innovative ideas into sound and commercially feasible new enterprises and in preparing detailed business plans.


PurOrigin’s promoters Finbarr Maguire and David Ronan.

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