The world’s first commercially available environmentally friendly chewing gum, Rev7, is set to launch in Ireland this summer following a distribution deal with Topaz, Ireland’s largest fuel and service station group. Rev7 is already available in the United States and this summer’s launch will be its European debut.
Produced by British polymer company Revolymer, Rev7 gum has been fully approved for sale within the EU by the European Food Safety Authority (EFSA). The deal with Topaz means that the great tasting and environmentally friendly Rev7 gum will be available from this summer at over 114 forecourt stores across the Republic of Ireland. With this major distribution partnership now secure, Revolymer is now actively seeking further retail partners and hopes to have its gum on-shelf in the UK by autumn of 2012.
Using patented polymer technology the gum can be removed readily from clothes using soap and water, and the streets.
In Ireland chewing gum is the single largest component in the food litter category and the second largest component of overall litter after cigarettes. The numbers speak for themselves; in one month Dublin city council removed an estimated 180,000 pieces of embedded gum from Grafton Street, the city’s premier shopping thoroughfare, while across Ireland it is believed that up to 500 tonnes ends up dumped on the streets. Revolymer’s technology can help solve a very costly and challenging problem and the consumer can help the environment without sacrificing quality.
In addition, to these environmental and convenience benefits, Rev7 offers consumers a gum with an excellent taste and long lasting flavour. Currently available in peppermint and spearmint flavours and the company plans on expanding the portfolio in the coming year.