The Retail Jewellers of Ireland has joined forces with WEEE Ireland to launch a major recycling drive through its members in Ireland. The recycling initiative is offering a 20% discount to customers who bring back their old watches for recycling in RJI member stores during the month of August.
During the month of August, RJI members will give a 20% allowance off participating brand watches when customers bring in their old watch for recycling. Tony Cahill, President of the RJI, says: “Our members are already actively involved with the EU WEEE programme but realise that many members of the public are unaware that old watches must not be binned and sent to landfill. Through the WEEE recycling initiative, all the metals, glass and resins in unwanted watches and other materials in batteries can be recovered for use again in industry. We are encouraging the public to make the most of this incentive during the month of August.”
Pictured at the launch of the National Watch Scappage and Recycling Month were (l-r): Leo Donovan, chief executive of WEEE Ireland, model Nadia Forde, and Elizabeth O’ Reilly, WEEE Ireland compliance manager.