P&G Future Friendly Joins National Geographic Society, National Geographic Channel and Nat Geo WILD to Launch Interactive School Conservation Program

P&G’s Future Friendly today announced it has expanded its signature partnership with the National Geographic Society through the launch of an integrated in-school conservation education program called Find Your Footprint. Developed to inspire students, families and schools to monitor and reduce their environmental footprint this school year, the multimedia program focuses on energy, waste and water tips that can then be applied to participate in a national classroom conservation contest.

“We know that children can inspire more sustainable lifestyles. By supporting interactive conservation tools like Find Your Footprint, Future Friendly will help educate and motivate families to make simple changes in their homes and schools that add up to meaningful reductions in our environmental footprint,” said Maurice Coffey, Marketing Director, P&G Future Friendly. “We’re equally excited that this announcement represents the next step in our partnership with National Geographic to promote conservation-minded lifestyles through dynamic communications.”

Rules and details about how to enter and who is eligible are available at www.nationalgeographic.com/findyourfootprint. Students can encourage their teachers to download the lesson plan and sign up for the competition by December 3, 2010 to be eligible for the grand prize of five Promethean interactive digital whiteboards (ActivBoards), five sets of Promethean Learner Response Systems (ActivExpressions), as well as 30 free subscriptions to National Geographic Kids and up to $1,000 in National Geographic suite of educational materials. In addition, the campaign features educational resources on saving water, saving energy and reducing waste in an interactive online hub; on-air elements on National Geographic Channel and Nat Geo WILD, including contest spots and PSAs; and in upcoming issues of National Geographic Magazine and National Geographic Kids Magazine. Speaking on behalf of the competition is scientist and anthropologist Dr. Mireya Mayor, host of Nat Geo WILD’s “Wild Nights with Mireya Mayor.”

“I’m thrilled to be working with Future Friendly and National Geographic on Find Your Footprint. My kids and my work both inspire me to take simple steps that make a difference for the environment,” said Mireya Mayor. “Find Your Footprint can educate students to help them understand the link between their environmental footprint and the world around them and be champions for the planet in their schools and homes.”

Earlier this year, National Geographic and Future Friendly partnered on an interactive digital in-home conservation guide to inspire people to save energy, save water and reduce waste within their homes. This conservation education material developed specifically for Future Friendly by National Geographic is available at www.futurefriendly.com and www.facebook.com/futurefriendly in a dynamic, holistic consumer education experience promoting household and lifestyle conservation habits.

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